“My goal is to grow the number of Toastmasters clubs (or quarterly sales of ice cream) by 13%.”
Exciting, isn’t it?
If you work in sales, finance… or are a Toastmasters District Leader!
For the rest of the population however – this statement might rather produce a yawn.
The thing is: Have you ever tried to imagine 13% growth? I’ll give you some time…
Not so easy, huh?
For most people, close to impossible. And guess what: It’s kind of hard to get excited about something that you can’t imagine.
But how to make a growth goal exciting?
“We want to grow the number of clubs in Division B by 13%, yay!”
That’s cute, isn’t it? In fact not. It’s boring to tears.
“We want to add 2 new Toastmasters clubs in Ukraine. If we manage that, Toastmasters Ukraine
- Will manage their own budget
- Will always send a representative to the District Contest and
- Will not be governed by a Division Director living in a far-away Slovakia, but by one living in Ukraine”
Can you see the difference?
The “corporate souls” among us (and those influenced) are used to the spreadsheet work: Add a baseline. Type a formula. Drag right to extend calculations. Result resembles Attempt #1: “Our goal is to grow by 13%.”
Now you know it’s not cute though. And so…
Attempt #2, anyone?