Slides, Bullets and Friendly Fire

“Every piece of content in our modern era is part of an attention war.” – Chris Anderson, TED Talks

“Friendly fire is an attack by a military force on friendly or neutral troops, while attempting to attack the enemy. Examples include misidentifying the target as hostile, cross-fire while engaging an enemy, long range ranging errors or inaccuracy.”Wikipedia

When you show your audience a slide full of text and bullets while speaking: You’re ripping their attention apart.

Keep on doing it, if you feel you must.

Just keep in mind that in the battle for attention – it’s friendly fire.


Photo by Rick Lobs on Unsplash

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